Easter eggs with a message
For the first time ever, the UK's biggest supermarkets are to stock a religious-themed Easter egg. For three years, customers have pestered stores and bishops written letters of endorsement to senior management. Now, for the first time, leading supermarkets Sainsbury's and Tesco will stock The Real Easter Egg, though stock levels will vary. Launched in 2010, The Real Easter Egg is backed by church leaders. All the supermarkets turned down the idea at first, so The Meaningful Chocolate Company, which manufactures The Real Easter Egg, sold more than 250,000 Real Easter Eggs through mail order. The leading supermarket turn-around is therefore a milestone. ( Source ) What do you think of this idea? Whilst I don't think Easter eggs have any place in Easter, I do think that if one person reads the message and wants to find out more, then perhaps it is a good thing. Out of 80 million eggs on sale in the UK, The Real Easter Egg is the first and only one to expla...